Measurement and ads
The link between the ad and the result: every lead and every sale reaches Google Ads as a conversion.
Site measurement shows which ad generated each lead and each sale. Form submissions, WhatsApp clicks, checkout starts and purchases reach Google Ads as conversions, and the server reports the sale when payment is confirmed, even if the person has already closed the page.
First we list the tools the site loads and what each one stores. The consent banner and the privacy policy then name each one, and nothing from Google loads before the visitor accepts. Each conversion is tested until it shows up in the ads account, and the accounts are held in the company’s name.
It serves a company that spends on ads and cannot connect that spend today to the clients it brought in.
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